Normal Motors pulled the veil off the production-ready model of the 2023 Cadillac Lyriq simply final week, however the automaker has already launched the primary official commercial starring the brand new battery-electric crossover.
The 60-second advert, which was uploaded to Cadillac’s YouTube channel this week, is titled ‘Lighting the Manner’ and follows a profitable Wall Avenue govt as she displays on her profession path whereas she walks via an empty workplace constructing. Within the meantime, a valet fetches her Cadillac Lyriq from the workplace constructing’s rooftop parking storage and drops it off on the entrance. The advert options the next inspirational copy:
“The sunshine. It comes from inside. Illuminating the way in which ahead, even because it reminds you of the place you’ve been. It’s all the time there, rising brighter. A logo of how far you’ve come. It’s a mirrored image of what’s doable. It drives you and it guides you, to grow to be a shining instance. A light-weight maker, charging forward, recognizing that the influence we make comes from the vitality we create. Introducing the all-electric Lyriq. The Cadillac of EVs: lighting the way in which.”
The advert additionally provides us a have a look at the customizable ambient lighting within the Cadillac Lyriq, which is one function of the automobile that we haven’t seen an excessive amount of of to date. When the valet hops within the automobile, they alter the ambient lighting utilizing the Lyriq’s digital show display, altering the colour of the lighting from mild blue to yellow. The touch-based controls seem to function changes for the colour itself, together with brightness and saturation.
Reservations for the 2023 Cadillac Lyriq will open this September, with the electrical crossover set to enter manufacturing on the GM Spring Hill Meeting plant in Tennessee early subsequent yr. We’re anticipating the advertising and marketing marketing campaign for the Lyriq to warmth up as its launch approaches, so this advert is probably going the primary of many who we’ll see within the coming months.
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