Chatting with High Gear, Audi’s world chief of gross sales and advertising and marketing, Hildegard Wortmann, mentioned that this yr her firm plans to launch extra EVs than ICE-powered vehicles. As well as, Audi goals to supply “the most important selection of EVs of any premium producer.”
“It’s a powerful dedication. The longer term is electrical. By the top of 2025 we [Audi] may have 20 EVs, plus extra plug-in hybrids,” added Wortmann.
The Audi official additionally had just a little one thing to say concerning the model’s present strategy to find new niches and launching SUV-coupes, which she claims has to occur as clients change and “you need to go for brand new segments.”
That mentioned, High Gear additionally requested about the way forward for the R8 and the reply may not be to everybody’s liking. Whereas Wortmann acknowledges that the R8 is an icon, she sees it as an icon of the previous. Which suggests no matter mannequin comes to exchange the R8 have to be extra than simply an R8 with an electrical motor.
Furthermore, the way forward for the Audi TT appears unsure as clients have moved away from roadsters. On the brilliant facet, Wortmann additionally concluded that Audi has a historical past of launching “emotional fashions” and that they nonetheless have “a lot of concepts.”
Our take? Audi will not drop sports activities vehicles sooner or later, however our guess is that Ingolstadt is engaged on a approach to reinvent itself so far as emotional vehicles stand.
Latest ideas – assume the GranTurismo-bound Imaginative and prescient GT and the PB18 – and actual vehicles just like the e-tron GT present that Audi continues to be recreation in relation to design and know-how.
So, whereas Audi may determine to sacrifice a few of its iconic fashions just like the R8 and TT, we would get reinterpretations of these mentioned vehicles. Time will inform.
|Engine(s)||5.2 FSI, 10 CYL|
|Transmission||quattro® 7-speed S tronic®|
|0-60 mph (sec)||3.4|
|High observe velocity (mph)||201|
|Curb weight (lb)||3,715|
|EPA estimates (metropolis/freeway/mixed)||13/20/16|