Cadillac has introduced the appointment of Kristian Aquilina as Managing Director, Cadillac Worldwide Operations and Cadillac Center East.

Bringing over 20 years of expertise with Basic Motors globally and with a deep understanding of auto gross sales, model and advertising and marketing technique and the flexibility to forge and maintain robust relationships with key stakeholders, Aquilina is answerable for main Cadillac’s technique and imaginative and prescient throughout the corporate’s operations in Europe, Russia, the Center East, South Korea and Japan

As a part of its product offensive section, in 2020, Cadillac delivered to the Center East the long-lasting 2021 Escalade in addition to the CT4 and CT5 together with their V-Sequence variants. Moreover, the 2022 CT4-V and CT5-V Blackwing have been lately revealed globally and are set to achieve the Center East by late 2021. 

Cadillac can be embarking on a really thrilling chapter because it transitions to turning into a totally electrical automobile model by the tip of the last decade. On that entrance, the Cadillac Lyriq was revealed globally final summer season, which is a turning level in Cadillac’s transformation right into a modern-day chief in electrification, connectivity and automatic driving. As well as, earlier this month Cadillac has offered a sneak peek on the upcoming ultra-luxury, absolutely electrical CELESTIQ present automobile, designed to set a brand new normal for luxurious EVs.

Kristian Aquilina succeeds Christian Soemmer who has been appointed as President and Managing Director Strategic Markets, Alliances and Distributors in Seoul, South Korea. 

Aquilina mentioned: “I’m thrilled to tackle this new journey with Cadillac and work with an unimaginable staff throughout continents. That is such an thrilling time for Cadillac because it continues evolving from a model degree. Our product technique is in a metamorphosis section and I look ahead to how we will additional develop our vendor community and buyer expertise to match.. The automotive world will change past recognition this decade, and Cadillac will most actually be on the forefront. I couldn’t be extra enthusiastic about it.”

Previous to taking over his present function, Kristian dealt with a number of senior positions throughout completely different Basic Motors workplaces, particularly in gross sales and advertising and marketing in addition to enterprise unit management. These embody Managing Director Holden New Zealand and Govt Director of Gross sales and Advertising and marketing at GM Holden. Kristian was additionally lately appointed Chairman and Managing Director GM Holden. Notably, he has led the transition of the enterprise to the newly fashioned Basic Motors Australia and New Zealand. 

Kristian holds a Bachelor of Arts from RMIT College, in addition to a Put up Graduate Diploma in Administration and a Grasp’s diploma in Enterprise Administration from the Melbourne Enterprise College.