DETROIT — Common Motors will discontinue the Cadillac ATS sedan after the 2018 mannequin 12 months, simply six years after introducing the small automobile as a worthy rival to the strongest German opponents.
A Cadillac spokesman stated the luxurious model plans to exchange the compact ATS, midsize CTS and huge XTS sedans with two new sedans, with one of many new sedans anticipated subsequent 12 months.
Starting with the all-new XT4 compact crossover that goes on sale this fall, Cadillac says it plans to launch a brand new mannequin each six months by way of the top of 2021.
The Cadillac XT6, a brand new three-row crossover, is anticipated to be the following Cadillac launched after the XT4.
The ATS, Cadillac’s smallest sedan, was launched in 2012 and is assembled in Lansing, Mich. Cadillac will proceed to market the ATS coupe for the 2019 mannequin 12 months, a spokesman stated.
On the time of its unveiling on the 2012 Detroit auto present, Cadillac touted the ATS as an equal competitor to the very best of Germany’s small luxurious sport sedans, such because the BMW 3 collection, Audi A4 and Mercedes C class.
Mark Reuss, GM’s present product growth chief who was then North America president, stated the ATS represented “the brand new soul of Cadillac” and was developed “to fulfill or beat the very best compact luxurious automobiles in each measure.”
It was Cadillac’s first small automobile for the reason that Cimarron, an notorious failure of the Eighties.
“Manufacturing of the ATS sedan is ending on account of in depth plant upgrades, enlargement and re-tooling to arrange for the following era of Cadillac sedans,” Cadillac spokesman Donny Nordlicht stated Wednesday. “Cadillac’s future sedan portfolio will include three sedans, positioned in numerous segments and clearly differentiated by measurement and worth.”
The CT6 will stay Cadillac’s flagship sedan and is enjoying the lead position as a brand new expertise platform for Cadillac, starting with the introduction of Tremendous Cruise semiautonomous expertise on the 2018 CT6.
U.S. gross sales of the ATS sedan and coupe slumped 39 p.c in 2017 to 13,100 items. Nevertheless, they’ve jumped 7.4 p.c this 12 months. General, U.S. automobile gross sales are on monitor to fall for the fifth straight 12 months in 2018 as extra People migrate to crossovers, SUVs and pickups.
Cadillac has used the ATS as a quantity play for sellers this 12 months, extremely incentivizing the automobile as a result of it does not want to fret about residual worth.
Autodata Corp. estimates the typical U.S. incentive on the automobile was greater than $10,000 by way of April — up $2,850 from the identical time a 12 months in the past.