26.04.2021: Order your automobile and begin driving it in a matter of days

This service digitalises the acquisition course of and reduces it to a most interval of 21 to 30 days

CUPRA Monitoring Instrument: prospects will probably be

Order your automobile and begin driving it in a matter of days


    This service digitalises the acquisition course of and reduces it to a most interval of 21 to 30 days

    CUPRA Monitoring Instrument: prospects will be capable of monitor their automobile, from order to supply, by way of a digital instrument

    CUPRA kicks off this service with the 2 PHEV variants of the Formentor in the principle European markets

    This strategic venture will improve the shut relationship between the CUPRA Grasp and the shopper

CUPRA continues to be the impulse of a brand new period within the automotive trade by introducing new experiences. The up to date agency is launching CUPRA Precedence, the customisation and quick supply service for members of the CUPRA Tribe. The idea permits prospects to personalise their very own automobile, observe its supply course of digitally and obtain it on the dealership in 21 to 30 days, topic to regional administrative timings.

With the intention to guarantee the next worth proposition and encourage demand for its electrified fashions, CUPRA is kicking off this venture by providing the 2 PHEV variations of the CUPRA Formentor with 204PS and 245PS, that are each produced in Martorell.

The plug-in hybrid variants of the CUPRA Leon in addition to the combustion engine variations of those two fashions will probably be added at a later stage. As well as, the CUPRA Born, the model’s first 100% electrical mannequin to be produced on the Zwickau plant, may also be a part of the service following its launch within the second half of the yr.

CUPRA Precedence will probably be progressively rolled out within the model’s European markets. The service is already accessible in Spain, Germany, Austria, Italy and Switzerland, and the Netherlands will observe within the coming months.

“CUPRA Precedence will probably be a key issue within the profitable relationship with our Tribe. This strategic venture will facilitate the shut relationship between the CUPRA Grasp and the shopper through the use of digital instruments whereas preserving the human contact. On the similar time, this service ensures excessive ranges of personalisation and quicker supply than the trade common, and also will allow us to optimise inventory administration in every market.

Our final purpose is to offer our prospects with a singular expertise,” says Antonino Labate, CUPRA Director of Technique, Enterprise Growth and Operations.

With this transfer, the model is forging forward with new shopping for experiences, considering shopper habits from a brand new era of drivers, personalising the expertise and making it simpler, quicker and extra clear. 4 components set it aside: the digitalisation of the buying course of, the customisation of the supply, manufacturing flexibility and inventory administration optimisation.

CUPRA Monitoring Instrument

CUPRA Precedence improves the digitalisation and transparency of the buying course of by the CUPRA Monitoring Instrument. This digital method built-in into the model’s official web site will turn out to be a vital instrument to boost the connection between the CUPRA Grasp and the shopper.

After putting an order on the dealership, the client can entry a non-public space within the web site utilizing their CUPRA ID, the place they will get pleasure from model content material and observe the supply technique of their automobile. The CUPRA Monitoring Instrument permits prospects to observe the administration of their order from residence in 4 easy steps: the order’s receipt, details about the manufacturing course of, the arrival on the dealership and the supply of the automobile.

As well as, the CUPRA Grasp may also have a digital monitoring instrument to simply entry supply data, offering a clear digital communication channel with the client. The model has performed digital coaching periods with its supplier community to maximise the advantages of this modern platform.

Versatile manufacturing

CUPRA Precedence permits prospects to personalise their automobile and select from the a number of configuration choices, whether or not it’s for the CUPRA Formentor or CUPRA Leon. This supply adapts to essentially the most in-demand options in the principle European markets with the intention to guarantee scalability and scale back venture complexity.

This degree of customisation and quick supply is feasible due to the versatile manufacturing and logistics course of that has been created for the fashions ordered utilizing this service. Areas are reserved just about on the manufacturing line to make sure that the automobiles are manufactured and delivered on time. Ranging from a normal configuration, the CUPRA Grasp can adapt the manufacturing orders in response to the client’s desired configuration as much as every week earlier than manufacturing.

In line with Vice-president for Manufacturing and Logistics Herbert Steiner, “CUPRA Precedence permits us to make your complete buying course of extra clear and dependable, from order to supply. This service will make sure the speedy supply of customised CUPRA fashions, with out compromising the traditional manufacturing circulate at our vegetation. In doing so, we purpose to contribute to bettering buyer satisfaction and supporting our supplier community.”

Supporting the distribution community

On the similar time, CUPRA Precedence’s versatile manufacturing and quick supply course of helps to optimise the bodily inventory of automobiles on the importer and supplier degree. Because of the potential for modifying orders as much as one week earlier than they go away the manufacturing facility, the supplier avoids the monetary threat of accumulating bodily inventory.

For the client, CUPRA Precedence ensures a personalised, quicker alternative and dependable supply of their automobile, precisely matching their particular wishes. For the model and its supplier community, this service will assist construct buyer loyalty due to the clear communication circulate it offers.

 – images Cupra


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