Cupra has set out bold plans for its additional development, underpinned by its forthcoming Born electrical car and a brand new distribution mannequin.
Talking at a digital occasion celebrating the model’s third anniversary, president Wayne Griffiths mentioned Cupra was seeking to double the gross sales quantity of 2020 and attain a mixture of 10% of the SEAT Group’s complete quantity.
The model had already damaged its gross sales file in 2020, reaching a complete of 27,400 automobiles bought – 11% greater than in 2019 – regardless of the pandemic.
Griffiths added that the launch of the Cupra Born totally electrical car is ready to be the impulse for the corporate’s transformation.
Initially deliberate to debut as SEAT’s first totally electrical car within the type of the el-Born, the EV has morphed into the new hatch Born, which can go into manufacturing on the Zwickau plant in Germany beginning within the second half of the 12 months and can assist drive Cupra’s technique, together with into new markets and through new channels.
Wayne Griffiths mentioned: “The Cupra Born can be a game-changer within the electrical market with its stimulating design and instantaneous efficiency. This car will contribute to decreasing international CO2 emissions and assembly European targets. With this automotive we intend to contribute to the electrification of Spain and the world by way of its emotional sportiness, and we would like the subsequent era of younger challengers to be a part of this transformation. That’s why this car may even be provided below subscription contracts, with a month-to-month payment that can embrace the usage of the car and different associated companies.”
Griffiths additionally mentioned the Tavascan 306hp electrical SUV idea revealed again in 2019 continues to be within the offing, whereas Cupra’s present plug-in hybrid fashions may even help its fast electrification plans – the Leon, Ateca and Formentor plug-in hybrids are already on sale and the model says electrification would be the key to its development in 2021, serving to it to strengthen its presence in Europe and entry probably the most electrified markets, resembling Norway and the Netherlands, whereas additionally increasing its presence in worldwide markets resembling Mexico, Israel and Turkey.
Alongside electrification, Cupra has two additional strategic pillars for 2021: implementing a brand new distribution technique to strengthen its international presence, and to proceed constructing the model’s universe by way of new experiences.
Its plans to revamp the present establishment for distribution will embrace a brand new gross sales mannequin alongside conventional sellers. This consists of the opening of ‘Metropolis Storage Shops’ in central areas of main cities around the globe. Cupra has already opened such shops in Mexico Metropolis, Hamburg and Barcelona, and plans to open a brand new Metropolis Storage Retailer in Munich within the second half of this 12 months.
The plan is to broaden Cupra’s international community to 800 shops by the tip of 2022 and it’ll additionally improve its group of gross sales advisors to 1,000 Cupra ‘Masters’.