06.04.2021: “Much less Regular Expertise“: On April 9 from 7 p.m. CET for Mokka dealership launch

Distinctive dance flooring occasion: Tune in on the Opel web site and YouTube

Well-known home label Defected: Opel brings stars like Purple Disco Machine,


    “Much less Regular Expertise“: On April 9 from 7 p.m. CET for Mokka dealership launch

 

    Distinctive dance flooring occasion: Tune in on the Opel web site and YouTube

    Well-known home label Defected: Opel brings stars like Purple Disco Machine, Ferreck Daybreak and Sam Divine on board

    Worldwide: From London, Marseille and Berlin to the Traditional Storage in Rüsselsheim

 

If one thing is something however unusual, it is the brand new Opel Mokka. The launch marketing campaign underneath the motto “Much less regular. Extra Mokka.” and the star-studded line-up across the Opel newcomer attest to this. Now Opel has pulled off the following coup: on Friday night, April 9, the “Much less Regular Expertise” world premiere will happen.

For the primary time, a automotive producer is organising a digital DJ night time with worldwide home music label Defected Information. Six cool areas, six high European DJs, six hours of the best home music as daring and clear because the Opel newcomer – an electrifying expertise powered by Mokka.

The Opel and Defected digital occasion with units from world-class dance music acts Purple Disco Machine, Folamour, Ferreck Daybreak, Gorgon Metropolis, Melvo Baptiste and Sam Divine from 7 p.m. CET will likely be a dance get together for hundreds of thousands of house clubbers all over the world. The motto is tune in and switch your personal lounge right into a dance flooring. The distinctive home music occasion will likely be streamed on Opel’s web site, YouTube and different channels reminiscent of Twitch and Fb.

”With the brand new Opel Mokka, we’re additionally addressing younger communities – in daring, extrovert and shocking model. For them, really for a lot of, music performs a key function. The Mokka arouses feelings and guarantees plenty of driving enjoyable. The marketing campaign remix of ‘Feeling Good’ and a excessive profile music occasion like the home DJ night time is ideal.

We’re delighted that along with Defected Information we will provide all dance followers and the group this world-class DJ occasion, which can eclipse regular, on a regular basis life for just a few hours,” says Patrick Fourniol, Vice President Model Advertising at Opel.


From Mokka spot to digital DJ Evening: “Feeling Good” for Opel and music followers

Opel already introduced the British home music label Defected Information on board for the TV business for the brand new Mokka launch marketing campaign. The music “Feeling Good” gained worldwide fame with the voice of iconic singer-songwriter Nina Simone and has now been reinterpreted for the business soundtrack – in an up-tempo Opel Mokka remix specifically developed for this goal. Newly remixed by “Humanity feat.

Alina Lorfeo”, the feel-good hymn is enjoyable and, just like the Mokka, actually stands for a contemporary begin. A brand new begin that can be musically electrifying and something however unusual.

Opel now continues this method along with Defected Information and actual crowd pullers. The “Much less Regular Expertise” on April 9 will likely be a world home DJ occasion. Dutchman Ferreck Daybreak, who performs at many Defected occasions, will thrill the group on the Opel Traditional Storage on the Rüsselsheim headquarters and on this particular location present how custom and modernity are unconventionally mixed.

The chart-toppers from Purple Disco Machine will carry out from the rooftop of “The Weekend Membership” in Berlin, Melvo Baptiste and high DJane Sam Divine will play from Defected headquarters in London, French DJ Folamour from the picturesque rooftop membership Le Baou in Marseille, and British duo Gorgon Metropolis will band collectively in a transatlantic B2B from London and Chicago for his or her Friday night time session.

“We’re merely doing issues otherwise,” says Defected Chief Enterprise Officer James Kirkham. “By holding a home music occasion, prospects can expertise the Opel model and the brand new mannequin in a very new partaking means.

The simultaneous launch of our membership remix of the observe from the Mokka TV spot is deliberate. It’s, so to talk, the early opener for our digital occasion. We’re flipping the normal advertising and marketing script and exhibiting how the facility of music can work means past a mere sync.”

Daring, clear, progressive: The brand new Mokka brings good vibes

Uncommon settings, progressive DJs, sizzling home tunes: Opel needs to boldly and unconventionally encourage the net and dance group with this distinctive occasion for the brand new, refreshingly completely different Mokka. A mixture that matches! As a result of the Opel newcomer is driving into the long run with its design, powertrain choices and applied sciences because it depends on exact German engineering – and thus combines the perfect of custom and modernity all the way down to the final element.

The unmistakable Opel Vizor on the brand new Opel face integrates many applied sciences as much as the glare-free IntelliLux LED® matrix gentle. The inside options the identical readability. The totally digital Opel Pure Panel takes the motive force and entrance passenger into a brand new world with two widescreen shows and on the identical time focuses on the necessities. And due to Apple CarPlay and Android Auto, the Mokka TV music by “Humanity feat.

 Alina Lorfeo” or the Spotify and Apple Music playlist of the “Much less Regular Expertise” will be turned up loud within the Mokka. With drive alternate options as much as the emission-free, battery-electric Mokka-e, Opel thus reveals what actually counts: driving enjoyable with consciousness and accountability. The unconventional marketing campaign “Much less regular. Extra Mokka.” was created in cooperation with the Frankfurt company VELOCITY McCann.

“Feeling Good” is what the brand new Mokka is all about – and it may be skilled on April 9 from 7 p.m. CET on the Opel web site and YouTube because the “Much less Regular Expertise”. Tune in, dance alongside and really feel the vibes!

 

Philipp Quanz- pictures Opel

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