European automotive patrons delivered 63% gross sales development in March as market knowledge mirrored a restoration from COVID-19 and Tesla’s Mannequin 3 topped the EV rankings.
However Jato Dynamics’ world analyst, Felipe Munoz, mentioned extra have to be completed to “increase gross sales and restore shopper confidence” as strain mounts to shift to different gas autos (AFV) within the wake of the pandemic.
Jato’s month-to-month report on 26 markets throughout Europe confirmed that volumes rose from 842,094 to 1,374,313 models a yr after the month that noticed mass dealership closures and manufacturing facility shutdowns as COVID-19 pandemic first hit the area.
The consequence stays the second-lowest registrations month since 2013, nonetheless, and leaves the general market up by simply 1% in Q1, with 3,045,703 gross sales – the second-lowest first quarter whole since 1986.
Munoz, mentioned: “The European automotive market continues to be a manner off from reaching pre-pandemic volumes, and governments should take additional motion to assist increase gross sales and restore shopper confidence.”
Jato reported that electrical autos (EV) and SUVs continued to be the primary development drivers in Europe, with the Tesla Mannequin 3 rating fourth within the general gross sales rankings final month.
In a month that noticed Tesla detailing the growth of its UK retailer community, the Mannequin 3 was the highest promoting EV within the UK, France, Norway, Italy, Austria, Sweden, Switzerland, Netherlands, Denmark, Portugal, Poland, Greece, Slovenia, Croatia and Germany, forward of the Volkswagen ID.3.
EVs posted a document market share of 16% in March 2021 – up from 9.7% in March 2020 and simply 3.4% – as AM reported on warnings that adoption have to be boosted nonetheless additional if the EU is to satisfy its ‘Inexperienced Deal’ CO2 emissions targets.
The added traction got here as diesel vehicles recorded their lowest market share up to now at simply 24%.
Munoz mentioned that buyers had been reacting positively to extra intensive and aggressive EV choices, that are boosted by vital Authorities-backed incentives and tax advantages in international locations together with Germany and Norway.
However he added: “The constructive impression has not but offset the large drops seen throughout conventional high-emissions gas sorts.”
The UK’s new automotive common emissions in March positioned it eighth out of the 26 nations analysed by Jato.
The market share of SUVs grew from 37% in March 2019 and 40% in March 2020 to 45% final month, in response to Jato’s knowledge.
In Sweden, Norway, Slovenia and Hungary SUVs gained greater than 10ppts of market share year-on-year.
Munoz continued: “The success of EVs and SUVs stand as a great indicator that shopper demand will quickly be centered in direction of upcoming electrical SUV fashions, which will likely be a key driver of development for the business transferring ahead.”
Among the many newest EV SUVs to enter the market are the Vauxhall Mokka-e, Lexus UX300e and Citroen’s e-C4.
March’s gross sales noticed Volkswagen Golf reclaim its place as probably the most registered automotive in Europe with 26,265 models – up 12% on March 2020.
Electrified variations (PHEV and MHEV) of the Golf accounted for 36% of the mannequin’s quantity within the hatchback’s German house market.
Peugeot’s 208 completed in second place, simply by 836 models, to finish Q1 because the interval’s best-seller.
The Opel/Vauxhall Corsa additionally carried out properly, comfortably outselling the Renault Clio and Volkswagen Polo, Jato reported.