It seems to be like Honda is getting critical in regards to the Trailsport identify. Final July the corporate filed a trademark for the identify itself. Final month, it filed a trademark for the brand that may accompany that identify.
The emblem, found by Carbuzz, reveals a mountain vary with the phrase “Trailsport” in stylized letters under it. It really bears a resemblance to the lately unveiled Subaru Wilderness emblem, which depicts a fair taller mountain. Learn into that what you’ll.
The submitting describes utilization on “Land automobiles, specifically, sport utility automobiles, cars, vehicles, and structural components for the foregoing.”
After we took the 2021 Ridgeline Sport to Honda’s Mojave Desert proving grounds lately, a Honda spokesperson advised us that the HPD bundle it was geared up with was a toe dipped into the favored (and worthwhile) realm of off-road equipment.
It was too late within the Ridgeline’s product cycle so as to add a brand new suspension, as the remainder of the automobile must be re-engineered round them to satisfy Honda’s requirements. Nevertheless, that did not imply future automobiles could not be designed with extra off-road functionality in thoughts.
After we check drove the Honda Talon side-by-side, a powersports spokesperson mentioned the corporate has seen glorious gross sales in that division because of the pandemic. Prospects are shopping for automobiles that may take them additional and additional away from civilization. The automotive division could possibly be taking some notes.
Whether or not Trailsport will change or complement HPD equipment stays to be seen. Nor do we all know whether or not the identify will apply to add-on tools, à la Toyota or Jeep’s TRD and Mopar catalogs; upmarket manufacturing facility trim ranges for Passports and Ridgelines, like Subaru’s Wilderness label; or fully new fashions. All we are able to say for positive is that Honda seems to be exploring a label geared in direction of a extra rugged life-style.
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