In Jaguar’s Gaydon analysis centre simply south of Coventry, the phrase on everybody’s lips is Bev. It’s not the codename for a brand new sports activities automotive, nor the deal with of the newest youthful Jag social media influencer. Bev is the identify given to the bespoke battery electrical car platform that Jaguar will use to construct a line-up of fashions “to reinvent utterly” the automotive model.

Jaguar is turning into the primary established marque to go absolutely electrical — by 2025, Thierry Bolloré, boss of its proprietor Jaguar Land Rover (JLR), pledged final week. (The Land Rover fleet will take longer to go inexperienced.) Days later, Ford declared it will be all-electric by 2030 and McLaren pledged to embrace pure electrical and petrol-electric hybrid engines.

To achieve his