The brand new technique may also imply a battery-powered model of Jaguar’s flagship XJ saloon has been scrapped, with Mr Bolloré saying it “didn’t match with our new positioning”.

Though the automobile chief stated JLR’s British automobile crops – Halewood, Solihull and Fort Bromwich – can be stored, he warned they’d be “rightsized, repurposed and reorganised”. 

Fort Bromwich’s future has lengthy been in query due to the low gross sales of Jaguar saloons and sports activities vehicles it makes. 

Final 12 months simply 102,000 Jaguar vehicles have been offered – a 3rd of the variety of Land Rover and Vary Rover fashions. 

Mr Bolloré stated manufacturing of present Jaguar fashions there would “proceed manufacturing to the top of their lifecycle” and the corporate is “exploring alternatives to repurpose the plant”. This might imply consolidating among the firm’s different operations there.

The Solihull plant, which produces the Vary Rover, Vary Rover Sport, Vary Rover Velar and Jaguar F-Tempo fashions, will turn into the centre for JLR’s electrical automobile manufacturing.

JLR may also work extra carefully with its dad or mum, the Indian conglomerate Tata, drawing on its automotive and know-how assets. 

Collaborations with different automobile makers, resembling an present cope with BMW on engines and electrical motors, will proceed to assist unfold growth prices.

The brand new focus would require focus on new know-how and probably decrease gross sales, however Mr Bolloré wouldn’t say whether or not it meant job losses. The corporate has shed hundreds of workers lately.