Jaguar will turn out to be an electric-only model from 2025 onwards, as a part of a daring new Reimagine technique designed to revive the fortunes of Jaguar Land Rover (JLR).

New CEO Thierry Bolloré has set a goal for the British agency, owned by the Indian Tata Motors group, to turn out to be a net-zero-carbon enterprise by 2039, together with a serious shift to electrification. By the tip of the last decade, each Jaguar and Land Rover mannequin will likely be provided with an electric-only model.

Bolloré mentioned that there are presently no plans to shut any manufacturing services.

All Jaguar and Land Rover fashions will likely be provided with an electrical powertrain by the tip of the last decade, with Jaguar changing into an electric-only luxurious model from 2025 onwards.

Land Rover will launch six EV variants throughout the subsequent 5 years, considered one of them the primary all-electric Land Rover, due in 2024. 

Bolloré mentioned that the Reimagine plan was designed to stress “high quality over quantity”, with JLR aiming to turn out to be “the provider of essentially the most fascinating automobiles for discerning prospects”.

The 2 manufacturers will likely be repositioned, with Jaguar changing into an electric-only agency and Land Rover retaining its off-road ethos however persevering with its push upmarket. “Jaguar and Land Rover could have two clear distinctive personalities, rooted of their wealthy historical past to provide two distinct decisions for purchasers,” mentioned Bolloré.

Architectures and powertrains: three platforms, electrical focus

To help the electrical transition, JLR will use three architectures: two devoted to Land Rover and a brand new pure-BEV platform that will likely be unique to Jaguar, particulars of which is able to observe at a later information.

Future Land Rover fashions will likely be constructed on the Modular Longitudinal Structure, which permits for combustion engine and EV fashions, and the “electric-biased” Electrical Modular Structure (EMA), which might additionally “help superior electrified” combustion engines.

The agency says that the transferring onto three platforms and consolidating the variety of platforms and fashions produced per plant will assist the agency to “set up new benchmark requirements in environment friendly scale and high quality for the posh sector”.

It says that will likely be key to making sure it could actually retain its UK and different worldwide vegetation (see under).

By the tip of the last decade, JLR is aiming for 100% of Jaguar gross sales and 60% of Land Rover gross sales to be absolutely electrical. Bollore hinted that the long run Jaguar Land Rover line-up would “function a couple of much less nameplates” as its focuses on its extra standard fashions.

Bolloré additionally mentioned the agency has dedicated to phasing out diesel powertrains by 2026 and is making a heavy funding in hydrogen gasoline cell know-how, with the agency’s first FCEV tech mules attributable to be operating on public roads by the tip of the yr.


Jaguar offered the extra urgent problem for Bolloré, with gross sales dropping sharply in recent times attributable to its heavy reliance on saloons and diesel powertrains.

Bolloré mentioned that the model will bear a “dramatic” transformation “to take a brand new luxurious place out there to understand its distinctive potential not only for prospects however the enterprise as a complete”.

That may contain it changing into an electric-only agency with a give attention to the high-end premium market – a plan that has been thought of by JLR for a while, and will put the agency into competitors with British model Bentley, which has additionally dedicated to an electric-only future.