2021 Tesla Mannequin S
Credit score:Tesla

March 31, 2021 – IRVINE, Calif. –  /PRNewswire/ — Automotive manufacturers are among the many most acknowledged worldwide, capturing consideration as automotive consumers take into account one in every of life’s greatest buy choices. Manufacturers that impress shoppers generate larger curiosity and elevated optimistic perceptions, which finally can pave the best way for elevated gross sales. Recognizing automakers’ excellent achievements in shaping and sustaining model attributes that earn the eye and enthusiasm of new-car consumers, Kelley Blue Guide on Tuesday introduced the 2021 Model Picture Award winners, primarily based on annual new-car purchaser notion information. Award classes are calculated amongst luxurious, non-luxury and truck consumers.

Winners of the Model Picture Awards display that they’re succeeding in capturing the eye of new-car consumers.

“Model notion and buy consideration are extremely essential components for automakers to contemplate as they develop their new merchandise and associated advertising communications,” mentioned Isabelle Helms, vice chairman of analysis and market intelligence for Cox Automotive. “The well-recognized phrase ‘notion is actuality’ continuously rings true within the automotive market. Manufacturers that impress and go away an enduring impression usually are those to finally obtain elevated market share. Winners of Kelley Blue Guide’s Model Picture Awards display that they’re succeeding in capturing the eye of new-car consumers.”

2021 Model Picture Award Winners: Non-Luxurious Manufacturers


Finest Total Model


Most Trusted Model


Finest Worth Model


Most Refined Model


Finest Efficiency Model


Finest Automobile Styling Model

2021 Model Picture Award Winner: Truck Model


Finest Total Truck Model

2021 Model Picture Award Winners:  Luxurious Manufacturers


Finest Total Luxurious Model


Most Trusted Luxurious Model


Finest Worth Luxurious Model


Most Refined Luxurious Model


Finest Efficiency Luxurious Model


Finest Automobile Styling Luxurious Model

For the second 12 months in a row and the fourth time previously six years, Subaru wins Finest Total Model for 2021 amongst non-luxury automakers. Subaru achieved the best common rating throughout all rankings of non-luxury fashions to win the Finest Total Model. As well as, Subaru takes dwelling particular awards as soon as once more this 12 months for Most Trusted Model and Finest Efficiency Model. Subaru impressively has captured the minds of automotive consumers because the Most Trusted Model yearly since 2015, and that is the second 12 months operating that consumers named Subaru Finest Efficiency Model. Subaru’s wins are primarily based on the automaker’s popularity for delivering protected, spacious, succesful, and distinctive high quality automobiles that fulfill the wants of each on a regular basis shoppers in addition to these in search of rugged efficiency at an inexpensive value level.

After making a notable Model Picture Awards debut final 12 months, Tesla as soon as once more dominates amongst luxurious automakers for 2021. Tesla wins Finest Total Luxurious Model for the second 12 months operating, reaching the best common rating throughout all rankings of luxurious fashions to win the award. As well as, Tesla takes dwelling particular awards this 12 months for Finest Worth Luxurious Model, Most Refined Luxurious Model and Finest Efficiency Luxurious Model. The distinctive, smooth design of Tesla’s all-electric automobiles mixed with its progressive technological developments and alluring interiors contribute to the model’s success in capturing shopper consideration, together with its popularity for worth within the luxurious section because of the massively standard Mannequin 3.

Toyota wins Finest Total Truck Model in 2021 for the third 12 months in a row. Toyota achieved the best common rating throughout all rankings of truck fashions and 12 weighted components of significance. The model’s Tacoma and Tundra vans have been among the many Prime 10 automobiles general this 12 months, and their mixed common rating pushed Toyota to the highest over different truck producers. Tacoma has been the best-selling pickup in its section for the final 16 years and continues to be on the forefront of consideration progress.

Past the highest general manufacturers, different automakers gained notable repeat Model Picture Award wins for 2021. Honda wins Finest Worth Model amongst non-luxury automakers for the seventh consecutive 12 months, and Lexus wins Most Trusted Luxurious Model for the sixth consecutive 12 months. Dodge wins Finest Automobile Styling Model for the third consecutive 12 months, and GMC wins Most Refined Model for the second consecutive 12 months amongst non-luxury automakers. As well as, Porsche returns to the Model Picture Awards winner’s circle this 12 months for Finest Automobile Styling Luxurious Model, an award it beforehand gained in 2019.

The 2021 Model Picture Awards are primarily based on shopper automotive notion information from Kelley Blue Guide’s Model Watch examine. Kelley Blue Guide’s Model Watch is a web based model and mannequin notion monitoring examine, which faucets into greater than 12,000 in-market new-vehicle consumers yearly on KBB.com. The extremely complete examine presents insights into how consumers understand essential components driving their buy choices and captures model/mannequin familiarity and consideration amongst new-car consumers. For extra details about the 2021 Kelley Blue Guide Model Picture Awards, go to https://www.kbb.com/awards/brand-image-awards-best-overall-brand/.

For extra data and information from Kelley Blue Guide’s KBB.com, go to www.kbb.com/media/, observe us on LinkedIn at https://www.linkedin.com/firm/kelley-blue-book/, Twitter at www.twitter.com/kelleybluebook (or @kelleybluebook), like our web page on Fb at www.fb.com/kbb  and observe us on Instagram at https://www.instagram.com/kbb_com/ (or @kbb_com).

About Kelley Blue Guide (www.kbb.com) 
Based in 1926, Kelley Blue Guide, The Trusted Useful resource®, is the car valuation and knowledge supply trusted and relied upon by each shoppers and the automotive trade. Every week the corporate gives market-reflective values on its top-rated web site KBB.com, together with its well-known Blue Guide® Commerce-In Values and Kelley Blue Guide® Worth Advisor device, which gives a spread for what shoppers can fairly anticipate to pay for a car of their space. Automobile house owners trying to promote instantly also can get a redeemable, transaction-ready provide with Kelley Blue GuideSM On the spot Money Provide. The corporate additionally gives car pricing and values by varied services out there to automotive sellers, auto producers, finance and insurance coverage firms, and governmental businesses. Kelley Blue Guide is a Cox Automotive model. 

About Cox Automotive 
Cox Automotive Inc. makes shopping for, promoting, proudly owning and utilizing vehicles simpler for everybody. The worldwide firm’s greater than 27,000 group members and household of manufacturers, together with Autotrader®, Clutch Applied sciences, Seller.com®, Dealertrack®, Kelley Blue Guide®, Manheim®, NextGear Capital®, VinSolutions®, vAuto® and Xtime®, are captivated with serving to hundreds of thousands of automotive consumers, 40,000 auto supplier purchasers throughout 5 continents and plenty of others all through the automotive trade thrive for generations to come back. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-based firm with annual revenues of $21 billion. www.coxautoinc.com
Supply: Kelley Blue Guide