The brand new Kia emblem is flatter than earlier than which has been primarily finished to make it simpler to characterize throughout all platforms — digital and bodily. With increasingly screens dominating our lives, plus an app for nearly every thing, it is smart for Kia (and different manufacturers) to introduce logos which are extra in keeping with the UIs that we use on a regular basis. After all, Kia did say that the unbroken line ‘conveys Kia’s dedication to create moments of inspiration’, whereas the symmetry of the three straight traces ‘demonstrates confidence’ and the rising gesture of the brand represents ‘Kia’s rising ambitions for the longer term.’

Now chances are you’ll not discover these particulars on a day after day foundation, however this new emblem additionally marks a brand new id for Kia, going additional than simply promoting automobiles, therefore Kia Motors India might be referred to as merely Kia India from now. This new emblem might be seen on its automobiles together with the Seltos and the Sonet, together with all different future launches.

Robust gross sales for Kia in India

Kia got here to our market with the Seltos that topped the gross sales charts quickly after its launch and whereas it is probably not the top-seller in its class anymore, Kia says that each third automobile bought in that mid-size SUV section is a Seltos and whole gross sales for it have crossed the two.5 lakh mark! Its smaller sibling, the Sonet is positioned within the much more aggressive compact-SUV section and there, each sixth automobile bought is a Sonet. All in all, Kia says that certainly one of its automobiles is bought in India each two minutes.

The corporate isn’t sitting on its deserves although and its future technique includes merchandise that may characteristic much more expertise than earlier than. To additional strengthen its footprint, Kia is promising a complete of 350 contact factors in over 200 cities throughout the nation, together with tier three and a few tier 4 cities, by the top of the 12 months!