06.04.2021: Highly effective new video goals to vary perceptions throughout Distracted Driving Consciousness Month

How lengthy do you suppose it takes to look at a textual content message if you’re driving? One second? Two seconds? You’re not alone. Most drivers imagine that texting and d

Highly effective new video goals to vary perceptions throughout Distracted Driving Consciousness Month


How lengthy do you suppose it takes to look at a textual content message if you’re driving? One second? Two seconds? You’re not alone. Most drivers imagine that texting and driving creates solely a momentary distraction.

Immediately on April 6, or 4.6, Lexus has launched a brand new video to shatter this widespread false impression. The typical size of time it really takes to ship or obtain a textual content message if you’re behind the wheel is 4.6 seconds, based on the Nationwide Freeway Visitors Security Administration (NHTSA).

April is nationwide Distracted Driving Consciousness Month, established by the Nationwide Security Council (NSC) greater than 10 years in the past. It’s a superb time to regroup and rethink the alternatives we make once we’re on the street. Distracted driving is harmful, claiming 3,142 lives in 2019 (the latest out there knowledge) based on NHTSA. Texting is probably the most alarming distraction. At 55 mph (or 88,5 km/h), taking your eyes off the street for 4.6 seconds is like driving the size of a whole soccer discipline together with your eyes closed.

Within the new video known as “Driving Disrupted,” launched immediately, Lexus demonstrates precisely what occurs when drivers can now not see the street for 4.6 seconds. Members get behind the wheel of a Lexus NX on a closed course, pondering they’re taking the car for a routine check drive. What they don’t know is that they’re not driving an atypical NX. They’re driving a one-of-a-kind specifically modified car known as the NX 4.6.

It’s geared up with electrochromic know-how that turns the windshield and home windows from clear to opaque instantaneously, fully obscuring the motive force’s view for 4.6 seconds. The video captures the chaos that ensues.

“Lexus desires to convey consciousness to security behind the wheel by altering perceptions about texting and driving,” stated Vinay Shahani, vice chairman of Lexus advertising in US. “Even probably the most superior security programs on the street immediately can’t substitute the undivided consideration of the motive force.”

To be taught extra, go to www.Lexus.com/DrivingDisrupted.

– J.Jault pictures Lexus

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