Menulog has unveiled a collection of recent social adverts, through Connecting Plots, showcasing revolutionary modifications to its ‘70s period Cadillac Lowrider, turning it into the “final” Macca’s supply car.
The modifications are a part of the model’s Macca’s Delivered Menulog Type marketing campaign.
Modifications embrace ‘Frydraulics’, which makes use of the automotive’s hydraulic suspension to completely season fries, to ‘Sizzling Fudge FM’, which makes use of the automotive’s radio console to pour scorching fudge sauce onto a McDonald’s sundae.
“As we now have extra McDonald’s eating places on our platform than ever earlier than, it was necessary to get the phrase on the market, and do it in a means that’s distinctive to Menulog,” Menulog head of brand name Fiona Bateman says.
The roll-out of the Cadillac mods collection is an extension of the unique Menulog Lowrider marketing campaign the place a branded Menulog Cadillac took Macca’s to the streets of Sydney.
“McDonald’s is a key Menulog accomplice so it was nice to have the ability to work collectively to mix their iconic menu objects with Menulog’s distinctive model tone,” Bateman says.
The mods collection went reside on Monday 26 April.
The exercise is a part of a broader suite of property operating throughout Fb, Instagram, TikTok and Snapchat, and can proceed to roll out over the approaching months.
Chief Advertising Officer: Simon Cheng
Head of Model: Fiona Bateman
Head of Development: Johan Micheelsen
Senior Advertising Supervisor: Rami Tamer
Social Media Supervisor: Perry Neilson
Company: Connecting Plots
Managing Director: Tom Phillips
Artistic Companion: Dave Jansen
Head of Social & Content material: Lewis Steele
Account Director: Gemma Barr
Creatives: Julia Kenny & Joe Davies Griffith
DOP: Jarrad Shaw
Producer: Henry Richardson
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