Mercedes unveiled its all-new C-class Tuesday, and it’s gorgeous. With its curved, space-age display rising from the console, state-of-the-art “MBUX” voice recognition, and easy, 255-horse turbo engine with 48-volt battery help, Merc’s best-selling sedan reasserts the automaker’s place — together with the BMW 3-series and Tesla Mannequin 3 — as probably the most coveted luxurious automobile in autodom.

It’s a giant motive why GM’s luxurious model, Cadillac, is swinging for the fences by going all-electric in 2030.

Regardless of producing swift chariots on par with its rivals in athleticism, Caddy has struggled to maintain up. Going electrical is an opportunity to reset by leap-frogging the competitors in expertise.

“That’s how excessive it’s a must to go to remain related in at the moment’s luxurious market,” mentioned ISeeCars government auto analyst Karl Brauer whereas swooning over the C-class’ new inside. “It’s not adequate for Cadillac to be pretty much as good because the Europeans. They must be excessive on tech, design, and drivetrain.”