08.04.2021: The figures are relentless! Regardless of an more and more wide selection of physique colors, it’s the so-called ’impartial’ colors similar to white, black, and grey which are by far the most well-liked for brand new automobile patrons.


The figures are relentless! Regardless of an more and more wide selection of physique colors, it’s the so-called ’impartial’ colors similar to white, black, and grey which are by far the most well-liked for brand new automobile patrons.

On this context, Renault is the model that places probably the most colors on the street in Europe. François Farion, Renault’s Director of Color and Trim Design explains this identification marker.

“Howdy darkness, my previous good friend”

White, black, grey. The commentary is obvious: as yearly for the previous 10 years, the colors dominating the automotive business are reasonably uninteresting. They account for practically 70% of fashions offered worldwide, in keeping with a report on the recognition of automotive colors by Axalta, a number one automotive paint provider. If we take a better look, the most well-liked color remains to be white, which is used on 38% of latest automobiles offered worldwide, adopted by black (19%) and grey (15%).

Amid this gloom, for François Farion, Renault’s Director of Color and Trim Design, “Renault is doing properly with a extra vibrant provide than the typical. And it is working as a result of we promote about 10 factors extra colors than the remainder of the business.”
 


Renault and hues: a long-standing romance

On the finish of the Second World Warfare, the European automotive business resumed its exercise with out switching to color. However the Renault model goes to be a forerunner in diversifying its vary of accessible colors. All of it started within the Nineteen Fifties with a go to from the CEO of Normal Motors.

Welcomed by Pierre Lefaucheux, Renault’s boss on the time, he did not hesitate to specific his ideas when he noticed the manufacturing strains: these automobiles lacked gaiety! It should be stated that the USA had a head begin on color within the vehicle: from apple inexperienced to sweet pink, we are able to say that the streets had been vibrant… The seed was planted!

On the identical time, Paule Marrot, a proficient and well-known decorator, wrote to Pierre Lefaucheux to recommend that he add color to Renault’s overly “uninteresting” providing, which was not tailored to the needs of shoppers on the time. This was the set off. In 1953, the collaboration between Paule Marrot and Renault started.

Along with her status within the textile and wallpaper sector, she established herself as an automotive color guide… a brand new career tailor-made to this Girl.

“It’s to her that we owe the introduction of actual differentiating colors within the Renault vary, which contributed to the success of the Dauphine, supplied on the time with a wealthy palette of 30 pastel shades…” a primary, says François Farion! It’s also to Paule Marrot that we owe the creation of the Renault’s Color & Trim division.

As you’ll be able to see, Renault and hues are a long-standing romance.


Paule Marrot grew to become one of many first automotive color guide

 

What if Renault put somewhat color in your life?

Over time, within the face of the predominance of impartial, Renault has continued to face out with a extra vibrant provide than the typical automobile producer.

Renault Twingo coral purple, Indian yellow, coriander inexperienced, ultramarine blue

For example, everybody remembers the primary technology of Renault Twingo… On the time, the Renault model broke the color codes! The automobile was introduced in dealerships in March 1993 with 4 launch colors: ultramarine blue, coral purple, coriander inexperienced and Indian yellow. The “Frog” – because it was referred to as – marked its time. François Farion tells us that it had not even been supplied in white. Daring, wasn’t it?


Renault Captur and customization: the arrival of two-tone

As for Renault Captur, it owes a part of its success to its customization potentialities, as proven by the truth that 80% of its gross sales are in two-tone colors. It at the moment gives as much as 90 exterior customization mixtures. An actual “plus” for drivers who wish to categorical their persona by their alternative of car color!

https://youtu.be/zKMGUtx8AAA

And for good purpose, if we’re to consider François Farion:

    Color is usually the second query requested while you inform somebody you have purchased a automobile. The primary query is: what mannequin? The second is: what color?

    François Farion, Renault’s Director of Color and Trim Design

     


What future for colors?

True to its philosophy, the Renault model has chosen to focus greater than ever on color for its present fashions. In keeping with François Farion: “Renault has all the time sought colors to dwell by.”
He additional completes this assertion by explaining that one of many model’s objectives is to “deliver color to the streets.”

However colors are certain to vary in keeping with him: “The longer term is extra to work on different parts than simply the total physique of the colour. We’re going to one thing that could be a little bit extra refined and somewhat bit extra refined.”
How? By enjoying extra on associations, textures or interferential shades made attainable by expertise which, like vogue and traits, evolves!

Vincent FRAPPREAU

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