10.02.2021: Ford and Psyonix labored collectively to create a customized F-150 for Rocket League, the primary truck created by a worldwide automaker to be featured within the fashionable multiplayer sport

    Ford and Psyonix labored collectively to create a customized F-150 for Rocket League, the primary truck created by a worldwide automaker to be featured within the fashionable multiplayer sport

    Ford is collaborating with Psyonix to be presenting sponsor of the Rocket League Championship Collection Winter Majors esports match as a part of broader gaming technique

    F-150’s look in Rocket League continues the corporate’s deep push into gaming within the U.S.; Ford will produce spots narrated by actor Bryan Cranston aimed toward avid gamers

The all-new 2021 Ford F-150 is offered with a big selection of options, however due to a collaboration between Ford and online game maker Psyonix, a brand new digital model comes full  with a rocket booster. This animated pickup truck comes as a part of the favored Rocket League multiplayer online game the place automobiles take heart stage to compete in soccer matches.

The Ford F-150 Rocket League Version might be accessible as an in-game buy Feb. 20-28. The F-150 bundle additionally features a chairman decal, two units of F-150 wheels, F-150 Rocket League Version engine audio, F-150 increase and F-150 participant banner.

F-150’s look in Rocket League continues Ford’s wider push into gaming after profitable sponsorships with different titles, similar to Forza. Ford is the primary international automaker to work with Psyonix, a critically acclaimed online game developer, to create a truck. Ford additionally will produce business shorts narrated by actor Bryan Cranston aimed toward avid gamers.

To make sure the F-150 Rocket League Version in-game automobile maintains the real-world styling cues and Constructed Ford Robust DNA of the enduring pickup, the F-150 design group collaborated with designers at Psyonix, maker of Rocket League. The athletic-looking F-150 that seems on display relies on the all-new 2021 F-150 and options signature C-clamp headlight design, rounded wheel arches, drop-down home windows and “F-150” stamped within the tailgate.

“It needed to be an F-150 however one that matches inside Psyonix’ excessive digital world pairing soccer and mayhem,” mentioned Ehab Kaoud, chief designer, Ford vehicles. “F-150 is already the preferred truck in the true world, and this F-150 Rocket League Version is poised to be the preferred truck within the gaming world, too. It’s Constructed Ford Robust meets gaming.”

Together with the in-game automobile, Ford will function presenting sponsor for this month’s Rocket League Championship Collection Winter Majors, which embody an area filled with billboards and a particular F-150 that seems between matches to restore and prepared the Rocket League pitch for play by repainting boundary strains and towing away broken automobiles. Ford will sponsor the Ford + Rocket League Freestyle Invitational, a judged competitors the place choose gamers showcase their finest in-game strikes and tips – with one fortunate contestant profitable an actual 2021 F-150.

The crossover between the true world F-150 and the digital actuality of the Rocket League follows Ford’s collaboration in Europe between Crew Fordzilla, the corporate’s e-sports group, and the gaming group there, which led to the creation of the P1 Mission digital race automotive in 2019.

Based on the Leisure Software program Affiliation, a gaming business commerce affiliation, greater than 214 million People play video video games and three-quarters of all U.S. households have a minimum of one gamer within the dwelling.

“As alternatives in gaming proceed to develop, we’re actually taking a look at this as its personal advertising and marketing channel,” mentioned Scott Denby, technique supervisor, Ford model content material and alliances. “It’s the identical means you’ll take a look at social media or TV and movie integration. We’re figuring out genuine methods to be concerned in gaming and to do it in a significant means. We wish to be sure we’re including to the participant communities’ expertise.”

The Rocket League Championship Collection Winter Majors Pushed by Ford continues each weekend in February and may be seen on each Rocket League’s Twitch and YouTube channels.

View the remaining schedule beneath:

    South American Winter Main: Feb. 13-14

    European Winter Main: Feb. 20-21

    Ford + Rocket League Freestyle Invitational: Feb. 24 and Feb. 28

    North American Winter Main: Feb. 27-28

“It’s been an amazing collaborative effort between the Ford and Psyonix groups,” mentioned Phil Piliero, vice chairman, co-studio head, Psyonix. “We discovered concerning the Constructed Ford Robust DNA, and Ford embraced the customization of rocket-powered vehicles, leading to a real one-of-a-kind Rocket League F-150. We’re additionally excited to welcome Ford as presenting sponsor for the Rocket League Championship Collection Winter Majors, the primary automaker sponsor of our esports league.”

The Ford F-150 Rocket League Version might be accessible for buy to new and current Rocket League gamers. The sport lately expanded and is free to play on all main gaming platforms. Go to rocketleague.com to play or to be taught extra.

The all-new F-150 – a part of the F-Collection lineup that’s been America’s truck gross sales chief for 44 consecutive years – is purpose-built to be the hardest, most efficient F-150 ever. It’s constructed at Ford’s Dearborn Truck Plant in Dearborn, Michigan, and Kansas Metropolis Meeting Plant in Claycomo, Missouri.

– Ford additionally photographs

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